Grasping the tools

Sometimes catch phrases can replace real meaning but, taken with a grain of salt, this site's underlying theme of, "there are three coms in dot com," may help us understand the potential of the web as well as get a firm grasp on the building blocks of a successful site. The three coms are communications, community, and commerce. I'm willing to bet that there won't be many successful sites that do not touch on all three of these coms.

Successful Email Campaigns

Successful Email Campaigns

Planning your website

The list of topics or issues to be covered for our individual web site project appears daunting at first glance: maybe even second glance. Today's class is a look at how to wrestle the project to the ground by creating a simple framework to manage all the information requested.

The underlying objective of this project is to see each of you plan a viable web site that will apply the various Internet marketing principles we've discussed over the term. To do that we start by using the most basic planning tool of all: a list.

Strategy and a creative brief

There's a direct relationship between an organization's marketing strategy and its web site and the place we describe that relationship and begin to work out how we'll successfully achieve it is the creative brief.

On Creativity

On Creativity - As designers, we're wrongly perceived as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash, we must lead our clients' perceptions.

[A List Apart]

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