Business News

The Terry Fox Foundation has succeeded in maintaining a relationship with a corporate sponsor without compromising its values

Younger consumers less concerned with company’s reputation, findings suggest

Short videos can spread your message and increase sales

Dispatches from the world of advertising

Advertisers are offering – or seeing their outdoor spaces co-opted – for art projects. It not only generates goodwill in communities, it can also generate valuable contracts

Radiologists work remotely where – and when – they are most needed

Internet network puts radiologists where – and when – they are most needed

Offensive comments mark end of Dr. Laura’s radio show as activists target advertisers

Simulators put trainees in the driver's seat

Simulators put trainees in the driver's seat

Deal with customer emergencies from the comfort of your deck chair

How to stay in touch while on vacation

How to stay in touch while on vacation

Rules against British Telecom’s claim of ‘instant’ broadband

Interactive ad for Five Fingers features models baring all but their feet

Research shows that consumers bond easily with scrappy upstarts, and companies can leverage the story of their origin long after they’ve grown

It can't replace your laptop yet, but Apple's tablet might be the last gadget you'll ever need

With all that promotion, you’d think more would have tuned in

Whatever the reason for a dearth of marketing smackdowns on this side of the border, some argue it’s a lost opportunity for advertisers

Software makes up for spotty networks, cheap phones in developing countries