On Creativity - As designers, we're wrongly perceived as custodians and exponents of creativity. This matters because business currently overvalues creativity. To avoid the inevitable backlash, we must lead our clients' perceptions.

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As you begin work on your individual project, this article provides some strong insight into what may distingush your project from others. While we're not teaching you to be web designers, we do want you to be able to think creatively about issues related to successfully building a wenb marketing site for your clients.

Creativity is an inborn capacity for thinking differently than most,
seeing differently, and making connections and perceiving relationships
others miss. But most importantly, it is the ability to then
extrapolate contextually useful ways of employing that data: to create
something that meets a specific challenge. By this definition,
creativity is merely a tool; it does not convey skill.

The expectation for your web site project is that you will develop a creative response to your client's needs. That's far more important at this stage than a snappy "look and feel."